Saturday, June 9, 2012
HAVE YOU TAKEN A “BOOTY BREAK” TODAY?
Vichy Asks Ladies to Love Their Derriere in a New Online Game and App
Inspired by the bestselling CelluDestock skin-firming and anti-cellulite product, Vichy Laboratoires encourages women everywhere to take a “Booty Break.” The brand’s new digital initiative offers a provocative format for embracing one’s curves while appreciating the curves of their male counterparts along the way. It’s the ultimate tongue-in-cheek “booty call.”
The website leads visitors to share, discover and download brawny bottoms of all shapes and sizes with a variety of ways to “shake your booty.” Viewers can scroll through an array of robust rear ends ranging from sporty and corporate to preppy and trendy with the option to have each gluteus maximus “slap,” “shake,” “dance” or “flex” to the tune of “Baby, Baby, Baby” by Make the Girl Dance.
After the initial “Booty Break,” the brand offers a “booty-loving” app with exercise tips from a fitness trainer as well as a complete array of abdominal and gluteal exercises in 30 second vignettes. The campaign also provides an exclusive offer for women to try Vichy’s CelluDestock, the skin-firming cream shown to visibly reduce the appearance of cellulite by smoothing and toning the skin -- all with the goal of urging women to “Love Your Booty as Much as Your Love Theirs.”
The Vichy Body Care line includes best-selling CelluDestock Intensive Treatment for the Appearance of Cellulite and NEW Destock Stomach Firming and Refining Abdominal Care. Vichy products are available at select Ulta, CVS/Pharmacy, Duane Reade and Walgreens locations and online at www.vichyusa.com.
Here is a preview of the "Booty Break" I hope you enjoy this as much as I did! I am now off to have another "Booty Break" :)
Posted by Randi Kobielnik at 1:35 AM